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BENEFICIAL
 
Our history
The story of our group began thirty-eight years ago. In
1974, AIG (American International Group) through its life
insurance company, created in Cote d'Ivoire its first African
subsidiary called "American Life Insurance Company," or
ALICO. ALICO, specialized in life insurance, becoming the
pioneer and leading promoter of life insurance in Côte
d'Ivoire. Thanks to a door-to-door sales approach ALICO's
growth outpaced its competitors. ALICO's extensive network
of agencies and dynamic sales agents focused on direct
contact with its customers with tailored insurance solutions.
ALICO Côte d'Ivoire was transformed to a public limited
company and became BENEFICIAL LIFE INSURANCE. Co.
on February 16th, 1995.
With its successful 38 years, BENEFICIAL has consolidated
its pioneering status by developing a strong and direct relationship
of trust with its customers.

Most recently, to continue its ambitious program of development
in Côte d'Ivoire and in accordance with the provisions, BELIFE
INSURANCE p.l.c., a subsidiary of BENEFICIAL Limited
Company, with a capital of FCFA 2,000,000,000, took over the
insurance portfolio of BENEFICIAL LIFE INSURANCE
COMPANY Côte d'Ivoire.
Group Beneficial is utilizing its experience gleaned from its
privitisation of state owned SOCAR (Societé Camerounaise
d'Assurances et de Réassurance) in 2001 to ensure a smooth
transition.
Thanks to its overwhelming customer support and stable
financial footing, the insurance companies of Group
BENEFICIAL are now counted among the most reliable in the
CIMA zone.
Group BENEFICIAL is composed of the insurance
companies below:
- Beneficial Life Insurance Cameroon p.l.c. with
19 agencies
- Beneficial General Insurance Cameroon p.l.c.
- Beneficial Life Insurance Togo p.l.c. with 07 agencies
- Belife Insurance Cote d'Ivoire p.Li.c. with 10 agencies


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